Deals

Twitter Buys Yes for Product VP Talent

Twitter has purchased Yes and named the mobile app startup’s CEO, Keith Coleman, as its new VP of product — a challenging post. Coleman will be Twitter’s third VP of product this year and the fifth since 2014. Twitter’s main problems are monetization, which has plagued it since its founding; slowing user growth; and stiff competition. Coleman’s supporters cite his previous experience at Google.

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